This is an on-going series designed to distill down the best sales tips and data-driven stories from around the web into a digestible little data shot. Cheers!
Social media offers businesses an unprecedented opportunity to connect with prospects and customers in an authentic, human way. As such, it also allows for new approaches to sales, marketing, and customer service. Here, we’ve pulled together a few of the key ways companies of all sizes can start turning social media into a meaningful business tactic — and, ultimately, acquiring new customers to keep their business growing.
Selling is a learning-based profession. The key to mastering your craft as a sales professional is to constantly be learning. You need to acquire new perspectives on selling and buying. You need to increase your product knowledge and acquire expertise and insights about your customers’ business. And, you have to continually work to master new sales skills.
At the same time, as you make your learning plan, it is equally important to have an open mind about the unproductive sales habits, beliefs and practices that you should eliminate, or “unlearn.” Here are a few examples of the counter-productive sales habits, behaviors and practices that I encounter in sellers that need to be unlearned…
After the difficultly of connecting with a prospect and getting their attention, a salesperson might breathe a sigh of relief when they finally secure a slot on the buyer's calendar. It's all downhill from here, right? Wishful thinking. You've succeeded in capturing the buyer's interest -- now you not only need to hold it, you must also convey your product or service's value in a way that compels them to buy. Don't let your prospecting and connecting efforts go to waste. Avoid these 18 presentation mistakes at all costs.