This is an on-going series designed to distill down the best sales tips and data-driven stories from around the web into a digestible little data shot. Cheers!
As consumers (both the B2C and B2B variety) become savvier and increasingly overwhelmed with sales and marketing messages, they’ve begun to tune out. With a multitude of contributing factors, there’s a distinct shift occurring — moving away from more traditional sales methodologies and towards a more consultative, educational approach to selling in the modern world.
When it comes to using our brains, most people are on autopilot. Rather than be creative, engaging, and empathetic, most people tend to be lazy thinkers, hobbled by their egos, biases, and emotions. Fortunately, there are steps that you can take, today and in the coming year, to increase your mental strength--to think smarter.
New Year’s resolutions. Of those who make them, 1 in 3 ditch theirs by the end of January. The top reasons were being too busy or not being committed in the first place. And yet, we all have areas we can improve upon personally and professionally. If sales operations stands still year over year it will quickly fall behind. What does your sales operations team need to address in 2015?