Data Dive: How Much Do Americans Spend on Thanksgiving?

Posted by Gerrit Neve

November 24, 2015

What’s your favorite Thanksgiving food? Forty-three percent of us pick turkey as our favorite, while 18% say stuffing and 7% choose pie. And, don’t forget about the other goodies, like mashed potatoes, green beans and cranberries – you name it, and we love it!

Of course we look forward to the fully set table on Thanksgiving, but there’s also so many other traditions we love, like family time, football, and taking the time to say what we’re thankful for every year.

Read More

Topics: mobile

Who’s Driving Your Mobile Business Transformation? The Next Generation of App-Based Operations.

Posted by Dave Becerra

November 19, 2015

If your business isn’t already arming its teams with iPads and business-ready apps, you’re a step behind.

From TechCrunch: “According to Forrester Research, tablets are becoming increasingly critical for business. More than half of employees use a tablet for work purposes at least once a week, the study says.”

More enterprise-built apps, paired with employee demand and creative use cases, are driving a mobile-led business transformation across industries.

Read More

Topics: mobile apps, mobility

7 Sessions You Don’t Want to Miss at Veeva European Commercial Summit

Posted by Thibaut de Lataillade

November 17, 2015

We’re packing our bags and counting down the days as the 2015 Veeva European Commercial Summit approaches! This year, we’ll join more than 500 pharma professionals to discuss some of the most important industry trends, including:

  • Customer engagement.
  • The latest technology.
  • Operational excellence.
Read More

Topics: Roambi for Pharma

What’s the Future of Pharma Sales? 8 Quotes That Point to Analytics

Posted by Thibaut de Lataillade

November 12, 2015

The pharma industry as a whole has undergone a dynamic shift. These changes show no sign of a slow down, and one thing is certain: pharma teams need to adapt. To do so, many are adopting the power of analytics.

Analytics provides field sales reps the opportunity to become more modern and efficient through:

  • Increased collaboration.
  • Smoother R&D cycles.
  • Optimized sales portfolios.
  • And a sharpened focus on real-world data. 

These are only a handful of the benefits top global pharma organizations are already realizing with analytic tools. To learn more, we asked ourselves, “Does the future of pharma sales really depend on analytics?” And, who better to answer this question than those who know the field best, including analysts, journalists, influencers and top-notch publications

Read More

Topics: Roambi for Pharma

3 Ways to Bring Your Old-School Sales Team Back to the Future

Posted by Stephen Courdin

November 10, 2015

Products and services are proliferating at an unprecedented rate. Consumers are flooded with choices, and competition for business is fierce. Just as the buying process has evolved, so too has the sales process. The traditional sales model we used years ago doesn't apply as well to today's tech-savvy consumers.

To effectively target the right customers, sales teams must use a variety of resources, including customer, personal, brand and industry information. When used correctly, this  information can personalize an approach, build trust, and show the true potential impact a partnership would have. But, without the proper technology, sales teams are left in the past with outdated information and reporting systems.

Read More

Topics: Sales, mobility

Your BI App Sucks. And Here’s Why.

Posted by Gerrit Neve

November 5, 2015

The average person spent more than 30 hours a month on mobile apps in 2014. The most popular app categories used are search portals, social media and entertainment. Wondering where business apps fit in? Let’s just make it clear that those 30 hours weren’t spent reviewing business operations, sales or performance activities. 

Your employees are attached to their smartphones and continually check in on their favorite apps. If your business productivity app makes the list, it competes against every single app on their phone like Instagram, Trivia Crack and Snapchat. Not just the business apps you’ve whitelisted.

Read More

Topics: mobile apps, business intelligence

Can You Run a Retail Store From Your iPhone?

Posted by Alexandra Sheehan

November 3, 2015

Mobile devices are rattling every industry, and retailers are no strangers to the mobile shift. In fact, customers now spend more time accessing retail through mobile devices, like smartphones and tablets, than ever before. By 2018, it’s estimated that retail spending via mobile devices will grow to $626 billion.

Read More

Topics: mobility, Roambi for Retail

Focused on Loyalty? 3 Reasons to Tap Into Data Visualization

Posted by Melissa Holtzer

October 29, 2015

If resellers are able to continuously prove value and demonstrate an innovative approach, customers are bound to stay loyal. And, those resellers who modernize product offerings to get the most from industry trends—like mobile and the cloud—have an automatic leg-up on the competition in the loyalty arena. 

One of today’s hottest business trends is data-driven decision making. Companies have more and more access to data, and they want to be informed with shared, digestible insights across departments and devices. 

Read More

Topics: Resellers

Data Dive: How Much Do We Spend on Halloween?

Posted by Gerrit Neve

October 27, 2015

Get your pumpkin carving tools and costumes ready, because the Halloween season is here. This year, an estimated 157 million Americans plan to celebrate Halloween. 

Halloween traditions can be traced back 2,000+ years to the Celts, as an annual end of the harvest season. The group also believed that this seasonal transition was a bridge to the world of death. Although we still recognize the scarier side of the holiday, Halloween is commonly celebrated with creative costumes and mountains of candy.

Read More

Topics: Mobile Data Presentation, mobility

5 Tips to Get More Out Of Pharma Sales Calls

Posted by Thibaut de Lataillade

October 22, 2015

The selling process has forever changed. Sixty percent of overall buying decisions are made before ever speaking to a sales person. 

The pharma industry is quite familiar with this shifting sales / consumption model. Pharmaceutical reps used to meet face-to-face with physicians to build trust and win the deal. But, that just isn’t the case anymore. 

Read More

Topics: Roambi for Pharma

A blog exploring the mobile revolution and big data insight. Learn best practices, read success stories and get the latest news.